GIVE A LITTLE, GET A LOT
I came across an article in the New York Times recently about a new cosmetics brand called Thrive Causemetics. Started by a young woman, Thrive is giving some heavyweight brands in this heavily-contested category a run for their money. What's their differentiator? Well, they're not only vegan and cruelty-free but they donate heavily to causes they care about, hence the Causemetics part. It's a big part of why they've quickly become wildly popular among millennials (Thrive has 830,000 Instagram followers, as opposed to just over 150,000 for L'Oreal USA). Buckets of dough We're not talking about pennies either, but serious buckets of dough. The owner -- 34-year-old Karissa Bodnar -- says her goal is to donate $1 billion. OK, so far she's only managed a mere $125 million, but still, give her time -- she's only 34! The causes they favour are listed on their website and include things like cancer, homelessness & poverty, under-resourced youth, veteran